Online Marketing and eCRM Research - Museums and Galleries Sector

Back in 2003, the AMA carried out a pilot research study, funded by the Arts Council England, with 32 arts organisations from across the UK taking part. The aim of this pilot study was to provide a set of benchmarks or ranges of data that arts organisations could measure their e-marketing activity against.

In this exercise we aim to refresh and slightly extend this study and to ultimately provide a set of benchmarks, specifically for the museums and galleries sector, on its use of the internet.

1) Please enter your details:

Name
Organisation
Job title

2) On average, how many visitors does your organisation receive each year?

Less than 50000
50001-100000
100001-250000
250001-500000
500001-1m
More than 1m

3) What percentage of your Marketing budget would you estimate is currently spent on marketing online, not including any salary spend?

None
Up to 30%
Up to 50%
Up to 75%
More than 75%
Other (please specify)

If you selected other, please specify:

4) How is your website content managed?

Web/IT Manager handles all change requests or updates
Staff members use CMS system to make updates as necessary (please use the 'additional comments' space below to specify CMS system if known)
Don't know
Other (please specify)

If you selected other, please specify:

Additional comments:

5) How many unique visitors do you estimate your website receives each month?

Up to 2000
2001-8000
8001-25000
25000-100000
More than 100000
No data available

6) This question aims to examine the features that museums and galleries have enabled on their websites.

7) If you send an email newsletter to your patrons, what format does it take?

N/A - we don't send an e-newsletter
HMTL
Plain text
Other (please specify)

If you selected other, please specify:

8) Has your email subscription list grown over the last 12 months?

Yes
No
Don't know

9) Please place each of these statements about your email newsletters into one of these categories: Already implemented; Planning to Implement; Desire to implement

	Already implemented	Planning to implement	Desire to implement	Other
You can track the numbers of e-newsletters sent	You can track the numbers of e-newsletters sent Already implemented	You can track the numbers of e-newsletters sent Planning to implement	You can track the numbers of e-newsletters sent Desire to implement	You can track the numbers of e-newsletters sent Other
You can track the numbers of e-newsletters opened	You can track the numbers of e-newsletters opened Already implemented	You can track the numbers of e-newsletters opened Planning to implement	You can track the numbers of e-newsletters opened Desire to implement	You can track the numbers of e-newsletters opened Other
You can track 'click-throughs' from your e-newsletters	You can track 'click-throughs' from your e-newsletters Already implemented	You can track 'click-throughs' from your e-newsletters Planning to implement	You can track 'click-throughs' from your e-newsletters Desire to implement	You can track 'click-throughs' from your e-newsletters Other
You can track numbers of 'bounces'	You can track numbers of 'bounces' Already implemented	You can track numbers of 'bounces' Planning to implement	You can track numbers of 'bounces' Desire to implement	You can track numbers of 'bounces' Other

10) Which magazines do you read to source information and find out about issues that affect the sector?

11) Which events do you attend to find out about issues that affect the sector?

Thank you for taking the time to respond.

Please be assured that the information provided will not be released separately and will always be reported in aggregate.