NMAAHC Audience research survey

Welcome to the online survey for the Smithsonian's National Museum of African American History and Culture (NMAAHC). The NMAAHC is currently in development and will open on the National Mall, adjacent to the National Museum of American History and across from the Washington Monument.

As part of the overall planning process, the NMAAHC wants to better understand the needs, perspectives, and interests of its community and potential visitors. By taking a few minutes to complete this questionaire, you will provide invaluable feedback into the process of making the museum accessible, valuable, and relevant to a broad range of audiences.

The survey should take about 5 minutes to complete, and will only be submitted when you press the "Submit Suvey" button at the end. Until that point, you can navigate back and forth to change your answers as you wish.

If you have any trouble with the survey, please email Jill Stein (stein@ilinet.org) for technical assistance.

Thank you again for your time and input.

1) What would you personally like to see, experience, or learn at the National Museum of African American History and Culture?

2) Please rate your interest in the following topics on a scale of 1 to 7, with 1 being "not at all" and 7 being "extremely high."

	1 - Not at all	2	3	4	5	6	7 - extremely high
History of African Americans	History of African Americans 1 - Not at all	History of African Americans 2	History of African Americans 3	History of African Americans 4	History of African Americans 5	History of African Americans 6	History of African Americans 7 - extremely high
Culture of African Americans	Culture of African Americans 1 - Not at all	Culture of African Americans 2	Culture of African Americans 3	Culture of African Americans 4	Culture of African Americans 5	Culture of African Americans 6	Culture of African Americans 7 - extremely high
Visual Arts of African Americans	Visual Arts of African Americans 1 - Not at all	Visual Arts of African Americans 2	Visual Arts of African Americans 3	Visual Arts of African Americans 4	Visual Arts of African Americans 5	Visual Arts of African Americans 6	Visual Arts of African Americans 7 - extremely high
Performing Arts of African Americans	Performing Arts of African Americans 1 - Not at all	Performing Arts of African Americans 2	Performing Arts of African Americans 3	Performing Arts of African Americans 4	Performing Arts of African Americans 5	Performing Arts of African Americans 6	Performing Arts of African Americans 7 - extremely high
Successes, achievements, and contributions of African Americans	Successes, achievements, and contributions of African Americans 1 - Not at all	Successes, achievements, and contributions of African Americans 2	Successes, achievements, and contributions of African Americans 3	Successes, achievements, and contributions of African Americans 4	Successes, achievements, and contributions of African Americans 5	Successes, achievements, and contributions of African Americans 6	Successes, achievements, and contributions of African Americans 7 - extremely high
Struggles of African American individuals and communities	Struggles of African American individuals and communities 1 - Not at all	Struggles of African American individuals and communities 2	Struggles of African American individuals and communities 3	Struggles of African American individuals and communities 4	Struggles of African American individuals and communities 5	Struggles of African American individuals and communities 6	Struggles of African American individuals and communities 7 - extremely high
Difficult/uncomfortable issues in African American history (e.g. slavery, lynching)	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 1 - Not at all	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 2	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 3	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 4	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 5	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 6	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 7 - extremely high
Current issues of race and race relations	Current issues of race and race relations 1 - Not at all	Current issues of race and race relations 2	Current issues of race and race relations 3	Current issues of race and race relations 4	Current issues of race and race relations 5	Current issues of race and race relations 6	Current issues of race and race relations 7 - extremely high
Visiting the National Museum of African American History and Culture	Visiting the National Museum of African American History and Culture 1 - Not at all	Visiting the National Museum of African American History and Culture 2	Visiting the National Museum of African American History and Culture 3	Visiting the National Museum of African American History and Culture 4	Visiting the National Museum of African American History and Culture 5	Visiting the National Museum of African American History and Culture 6	Visiting the National Museum of African American History and Culture 7 - extremely high

3) Please rate your knowledge of the following topics on a scale of 1 to 7, with 1 being "nothing" and 7 being "expert level"

	1 - Nothing	2	3	4	5	6	7 - Expert level
History of African Americans	History of African Americans 1 - Nothing	History of African Americans 2	History of African Americans 3	History of African Americans 4	History of African Americans 5	History of African Americans 6	History of African Americans 7 - Expert level
Culture of African Americans	Culture of African Americans 1 - Nothing	Culture of African Americans 2	Culture of African Americans 3	Culture of African Americans 4	Culture of African Americans 5	Culture of African Americans 6	Culture of African Americans 7 - Expert level
Visual Arts of African Americans	Visual Arts of African Americans 1 - Nothing	Visual Arts of African Americans 2	Visual Arts of African Americans 3	Visual Arts of African Americans 4	Visual Arts of African Americans 5	Visual Arts of African Americans 6	Visual Arts of African Americans 7 - Expert level
Performing Arts of African Americans	Performing Arts of African Americans 1 - Nothing	Performing Arts of African Americans 2	Performing Arts of African Americans 3	Performing Arts of African Americans 4	Performing Arts of African Americans 5	Performing Arts of African Americans 6	Performing Arts of African Americans 7 - Expert level
Successes, achievements, and contributions of African Americans	Successes, achievements, and contributions of African Americans 1 - Nothing	Successes, achievements, and contributions of African Americans 2	Successes, achievements, and contributions of African Americans 3	Successes, achievements, and contributions of African Americans 4	Successes, achievements, and contributions of African Americans 5	Successes, achievements, and contributions of African Americans 6	Successes, achievements, and contributions of African Americans 7 - Expert level
Struggles of African American individuals and communities	Struggles of African American individuals and communities 1 - Nothing	Struggles of African American individuals and communities 2	Struggles of African American individuals and communities 3	Struggles of African American individuals and communities 4	Struggles of African American individuals and communities 5	Struggles of African American individuals and communities 6	Struggles of African American individuals and communities 7 - Expert level
Difficult/uncomfortable issues in African American history (e.g. slavery, lynching)	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 1 - Nothing	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 2	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 3	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 4	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 5	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 6	Difficult/uncomfortable issues in African American history (e.g. slavery, lynching) 7 - Expert level
Current issues of race and race relations	Current issues of race and race relations 1 - Nothing	Current issues of race and race relations 2	Current issues of race and race relations 3	Current issues of race and race relations 4	Current issues of race and race relations 5	Current issues of race and race relations 6	Current issues of race and race relations 7 - Expert level

4) If you had to choose only one museum to visit, what type would you pick?

Art museum
Culture heritage or ethnic museum
History museum or historical site
Natural history museum
Science Center
Other (please specify)

If you selected other, please specify:

Please tell us about yourself...

5) How often did you visit a museum in the past year (2007)?

Not at all

Once

2-3 times

4-5 times

6 or more times

6) In which country do you currently live?

7) If you live in the U.S., which state do you currently live in?

8) What is your highest level of education?

High school
Community college (Associate's degree)
Bachelor's degree
Graduate degree
Other (please specify)

If you selected other, please specify:

9) What is your sex?

Female
Male

10) In what year were you born?

11) How would you describe your racial/ethnic background? (choose all that apply)

African American or Black
White or Caucasian
Hispanic or Latino(a)
Asian, Asian American, or Pacific Islander
Native American
Other (please specify)

If you selected other, please specify:

You have successfully submitted your survey. Thank you for your time and thoughts!