Survey Solutions for Financial Services
Financial Services is a highly competitive industry, with a continuous drumbeat of offerings and incentives meant to entice new customers and encourage customers of competitors to churn. Measuring and monitoring customer satisfaction is essential, as nothing is more near and dear to the heart of consumers than their money and other financial assets.
Vovici solutions are perfectly suited to help financial services providers to manage customer feedback regardless of the complexity and scope of their operations. Because Vovici leads the feedback industry in functional integration, feedback can be built into critical processes across the breadth of the customer experience. This makes it possible to spot and address customer issues early before they drive these customers to consider alternative providers. Vovici solutions can also help uncover broader trends that may influence customer acquisition and affect customer satisfaction.
Vovici can also help financial services providers build respondent panels from their online communities. The ability to quickly write, build, and deploy online surveys to a pool of willing respondents is like having key customers in the next room ready to provide information and guidance about important decisions and initiatives. Profiling of these respondents facilitates targeted, focused feedback with critical customer segments. The sense of presence and influence helps strengthen the online community—studies show that participation in active communities promotes customer loyalty.
Vovici can help financial institutions gain necessary agility by being able to survey key customers as quickly and as often as they need. New initiatives and offerings can be directly vetted with the customer base to determine their potential success, and identify and fix areas of needed improvement before going to market. Feedback on the impact of everything from new banking regulations, to world events, to compelling new offerings from competitors, can be obtained quickly, providing information needed to make key business decisions. Vovici delivers this capability with best-in-class operational facilities constructed to meet the stringent data security, privacy, availability, and reliability requirements of financial institutions.
News
Vovici releases Community Builder module that will allow organizations to quickly and cost effectively create and manage online communities.
Learn More
Join us for a Market Research Association Webcast: Building Panels from Online Communities, Wednesday, October 8, 2008, 12PM ET
Click here for details