Do you know the easiest way to make your surveys more effective? You are conducting survey research in order to gather important information that will help you make difficult business decisions correctly. The last thing you want to do is use poorly designed scales that hide the truth of what your customers really want.
Most Do-It-Yourself survey researchers ignore the academic literature about what types of rating scales will produce more accurate results. Instead, they copy scales used in other questionnaires created by their organization or, worse, make up their own scales. Often a single questionnaire will mix and match different approaches.
Download a copy of the Vovici whitepaper, “Survey Rating Scale Best Practices,” to learn how to:
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